Roberto Santiago is a renowned Brazilian entrepreneur and businessman. Born in 1958, the 59-year-old mogul studied at the Pio X-Marist College and the University Center of Joao Pessoa (UNIPE), where he attained a degree in Business Administration.
After graduating from UNIPE, his career began on an underwhelming note: Santiago started working at the Café Santa Rosa. Instead of being deterred, however, Santiago kept working and making plans to start his own business. His forays into entrepreneurship began soon after when he founded and ran a cartonnage company, which manufactured useful and decorative items. He distinguished himself in this industry by utilizing a new technology that optimized the manufacturing process. This innovation marked the beginning of his various investments in the retail sector.
The success of this first endeavor pushed Santiago to seek much bigger business opportunities. By 1989, Roberto Santiago had accomplished his biggest success yet, by owning and constructing the Manaira Shopping Mall. Built in the Paraiba area of Joao Pessoa near the beaches of the northern coast, Manaira Mall has since become one of the region’s landmarks and centers for recreation and entertainment.
The modern architectural masterpiece spans 75,000 square meters of space and has 280 stores. It was designed to provide convenience, luxury, and the entertainment of the whole family in mind. Apart from numerous retail stores specializing in household goods, furniture and electronics, the mall also has a state of the art entertainment center. It houses one of the region’s few 3D movie theaters. Read more articles on portaldolitoralpb.com
It also houses the famous Domus Hall, where live concerts and performances are regularly held. The hall can hold an audience of 4,000 people sitting, and a further 10,000 people standing. The mall houses many fashion stores housing a wide variety of brands, bowling alleys, and gaming machines, making it quite popular with younger shoppers. It also houses a number of vibrant food courts and famous restaurants, such as the Espaco Gourmet. There are also a number of gyms, providing any visitor with the full retail experience.
The success of the Manaira Mall led Roberto Santiago to develop other similar retail complexes in Brazil, such as the Mangabeira Shopping Mall in 2014. His investments in retail and overall development have made Santiago one of the most successful, prominent, and influential people in Brazil today.
Apart from commerce, Santiago is also a distinguished sportsman. His continuous participation in Motorcross and kart competitions has garnered him a number of awards and trophies.
Roberto Santiago attributes his success to unwavering commitment and hard work. He advises young entrepreneurs to cultivate businesses in areas they are passionate in and to avoid procrastination when actualizing their ideas. Santiago’s determination has forever changed the physical and commercial landscape of Brazil. Visit TripAdvisor to read more.