Brazil’s Top Entrepreneur Roberto Santiago Finds Success Through The Manaira Shopping Mall

Roberto Santiago is a renowned Brazilian entrepreneur and businessman. Born in 1958, the 59-year-old mogul studied at the Pio X-Marist College and the University Center of Joao Pessoa (UNIPE), where he attained a degree in Business Administration.

After graduating from UNIPE, his career began on an underwhelming note: Santiago started working at the Café Santa Rosa. Instead of being deterred, however, Santiago kept working and making plans to start his own business. His forays into entrepreneurship began soon after when he founded and ran a cartonnage company, which manufactured useful and decorative items. He distinguished himself in this industry by utilizing a new technology that optimized the manufacturing process. This innovation marked the beginning of his various investments in the retail sector.

The success of this first endeavor pushed Santiago to seek much bigger business opportunities. By 1989, Roberto Santiago had accomplished his biggest success yet, by owning and constructing the Manaira Shopping Mall. Built in the Paraiba area of Joao Pessoa near the beaches of the northern coast, Manaira Mall has since become one of the region’s landmarks and centers for recreation and entertainment.

The modern architectural masterpiece spans 75,000 square meters of space and has 280 stores. It was designed to provide convenience, luxury, and the entertainment of the whole family in mind. Apart from numerous retail stores specializing in household goods, furniture and electronics, the mall also has a state of the art entertainment center. It houses one of the region’s few 3D movie theaters. Read more articles on portaldolitoralpb.com

It also houses the famous Domus Hall, where live concerts and performances are regularly held. The hall can hold an audience of 4,000 people sitting, and a further 10,000 people standing. The mall houses many fashion stores housing a wide variety of brands, bowling alleys, and gaming machines, making it quite popular with younger shoppers. It also houses a number of vibrant food courts and famous restaurants, such as the Espaco Gourmet. There are also a number of gyms, providing any visitor with the full retail experience.

The success of the Manaira Mall led Roberto Santiago to develop other similar retail complexes in Brazil, such as the Mangabeira Shopping Mall in 2014. His investments in retail and overall development have made Santiago one of the most successful, prominent, and influential people in Brazil today.

Apart from commerce, Santiago is also a distinguished sportsman. His continuous participation in Motorcross and kart competitions has garnered him a number of awards and trophies.

Roberto Santiago attributes his success to unwavering commitment and hard work. He advises young entrepreneurs to cultivate businesses in areas they are passionate in and to avoid procrastination when actualizing their ideas. Santiago’s determination has forever changed the physical and commercial landscape of Brazil. Visit TripAdvisor to read more.

What Does Reverse showrooming have to do with Fabletics?

What Does Reverse showrooming have to do with Fabletics?

Most retails of note in the United States began as brick and mortar stores, physical spaces filled with merchandise, beautifully displayed to attract the buying public. These expanses of physical shopping arenas were called showrooms – a room where retailers could display their offerings. Not long ago, it seemed impossible that any store could succeed without beginning as a physical store. However, Fabletics is based on exactly that nearly impossible concept.

 

Meet Reverse Showrooming

Physical spaces are always expensive. This expense is a particular burden for new establishments that have yet to develop loyal shoppers to help pay the rent every month. Fabletics decided to skip the showroom. Rather than having a physical store, Fabletics decided to take a chance and market directly to the customers electronically.

 

What’s the Difference?

You may argue that all retails that can afford it market directly to customers via television and radio commercials, pop-up ads on web sites and endless paper mailings. The difference is that Fabletics launched without a physical store lurking in the background. There was no mall that had Fabletics listed on their directory, no little town that could claim that they were the birthplace of Fabletics and point proudly to the first store and no busy street that gave Fabletics its initial sales. Nope, Fabletics launched and established itself as a purely electronic store.

 

Without a Showroom, How do People Know What Products They Carry?

Fabletics has a virtually show room. Of course, an electronic showroom is different from a physical one, but Fabletics offers another tweak to that difference: curated fashions. When customers register to be VIP members, they take a short quiz. The results of this quiz form the foundation of their personal fashion database.

 

With each monthly order, Fabletics adds to this database by noting what items of clothing customers accept, what they return for which reasons and what the order as replacements. This gradual exchange teaches Fabletics the tastes and styles that each customer likes so they can tailor their shipments to the expressed interests of each customer.

 

What Happens Once Fabletics have a Customer Base

With a foundational base of VIP customers, Fabletics expands their network through recommendations of existing customers and additional advertising. At this point, with an established foundation, they are rolling out physical stores.

 

However, even the Fabletics physical stores include the information learned through VIP customers. This means that a store in one city features fashions that many customers in that area enjoyed. A store in another area is designed based on the tastes of that specific area.

 

Everyone is a VIP

The physical stores accept the points and special offers extended to Fabletics VIP members. Additionally, the stores offer the same incentives to new customers as they did with online shoppers, making VIP membership nearly universal.

With reverse showrooming, developing a dedicated VIP customer base and extending that base into physical stores, Fabletics is poised to claim a piece of Amazon’s fashion market and may very well succeed.

Wen Makes Healthy Hair Easy

If you have been struggling to find hair care products that make your hair healthy and manageable then you are not alone. Most people struggle to find products that will continue to give the results that they are after. The reason that finding and sticking with great hair care depends on a variety of points. Some products end up leaving heavy build-up over time that weighs the hair down. Still, others contain chemicals and additives that strip hair of its natural oils and leave the cuticle ragged and vulnerable to breakage. If you have been struggling to find a great hair care product that cleans and leave hair looking shiny and manageable then you should try Wen by Chaz Dean, http://chazdean.com/.

Wen is a combination of rich natural ingredients including botanicals. Chaz Dean knew that he needed to make Wen from ingredients that would leave the hair clean and fresh without stripping all of the natural oils. Simply apply a generous amount of Wen and work through wet hair and then rinse out. You will be left with hair that is in the best shape of its life.

Once celebrities began using WEN the popularity of the product exploded. Fans began to notice the dramatic difference in the health of their hair. People everywhere began to buy Wen and it became a huge success. You can now find Wen in all of the major retail stores and salons all over the country. Wen is giving people results that they have never been able to achieve with other products. Thanks to Chaz Dean, everyone can have healthy and manageable hair that they can be proud of. WEN products are widely available online on Wen.com as well as in many select retail stores  such as Sephora and Guthy-Renker all across the world.