Sweetgreen: Embracing New Strategies

Succeeding in the food industry has never been easy. By now, everyone knows the statistics: about 60 to 90 percent of all restaurants fail. To succeed in today’s food industry, people need to be smarter. Sweetgreen is a company that started as a brilliant idea and has only grown since. Learn more about Nathaniel Ru: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/

When Nathaniel Ru, co-CEO Sweetgreen, founded the restaurant chain, he wanted to do more than serve people traditional salads. He wanted his brand to stand for something. That’s why Sweetgreen works closely with as many local farms as possible to bring new and exciting ingredient, which is also healthy, fresh, and organic, to every salad they offer.

As the health craze continues, more restaurants continue to jump onboard the trend. Many learn from Sweetgreen methods, but there’s more to be learned. Sweetgreen co-CEOs are tech pioneers from Georgetown University. Nathaniel Ru adopted technology as a means of facilitating transactions long before anyone else.

It’s that kind of thinking that’s growing Sweetgreen faster than any other health-based restaurant. They’re also dedicated to their customers, even making their office employees work in the restaurants at least five times a year. It ensures that everyone at the company knows who their customers are.

Nathaniel Ru, Jonathan Neman, and Nicolas Jammet all graduated from Georgetown with the dream of starting their own business together. It didn’t take long for them to figure out what kind of business to open. At the time, Georgetown didn’t have any healthy restaurant options. Entrepreneurship 101: identify marketing opportunities.

They opened the first Sweetgreen in 2007. Like any new food hot spot, business was immediately booming. It wasn’t until their first winter break that things got slow. Most of the students were away on vacation, so things looked gloomy for the business. In the end, they survived, and now, they’re thriving.

Nathaniel Ru does more interviews than Jammet and Neman, so he’s kind of the face of the company. In a recent interview, he was asked some questions. For a start, he encourages every new entrepreneur to read more, even if they don’t want to. There’s no such thing as knowing too much.

He admitted how hard it was for him and the others to let go of the reins. They grew Sweetgreen with their own hands and letting others in was difficult.

Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider