How Desiree Perez Negotiates Strong Business Deals

The music and entertainment industry is really big, hauling in $17.2 billion in annual revenues as of 2016. Most leadership roles in the industry are filled by men but there are some strong women who have achieved top positions in the industry. One of these is Chief Operating Officer Desiree Perez of Roc Nation. She likes to keep a low public profile but she is a power behind many of the biggest names in the music industry.

As an acknowledgment of Desiree Perez’s business and negotiating skills, Billboard put her on their 2017 Women in Music list. The list included the top women in the industry who influence tastes and great business deals. The women that were selected for this list included those who protect music rights, find new talent, make records, and negotiate contracts between different parties.

Desiree Perez has served as a model for women throughout her career. Over 22 years ago she became a friend of Jay-Z and then a high-level executive in the companies he has founded. She has worked with many people in the industry since including top record labels, music executive, promotion managers, and many talents. Beyond Jay-Z she has also worked with Rihanna, Rita Ora, Shakira, Maria Carey, and Timbaland among many others.

It was Desiree Perez who was the driving force behind Rihanna signing a $25 million concert tour deal with Samsung, for example. She also took the lead when the Tidal was negotiating with Sprint and ended up with a $200 million investment in the music service. She was instrumental in another $200 million touring deal between Jay-Z and Live Nation as well as sponsored by Puma. This tour was more than 20% more profitable than his last tour for which Desiree Perez gets quite a bit of the credit.

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