There’s a war for the medical industry at the moment, and it’s happening between none other than Amazon and the companies that have already established their foothold in the provision of healthcare services. This comes as no surprise given Amazon’s ability to move and shake any industry it touches, and their recent application for the necessary licenses to sell medical gear in several states has made one thing evident: They’re going to send pills via drone to clients before long.
This isn’t just a paranoid projection either. It turns out that’s exactly where the web-based retail monolith is headed next, and it’s only a matter of time before the niche companies like Walgreen’s and Rite Aid find themselves heading the way of Toys “R” Us and Whole Foods. This is, of course, why CVS reflexively seized the moment and is now in the process of claiming Aetna, which would provide them with an epic advantage over not only their other corner-side retailers but also Amazon’s attack plan, which at the time can’t accommodate the provision of health insurance.
Being retail-only puts Amazon at a disadvantage in a place like this. If the brick-and-mortar CVS stores are going to have their business stolen away by the convenience of ordering goods online and delivered straight to your doorstep via drone, then the next step is to provide something that drones can’t: health insurance, especially the sort that’s melded in with other preexisting services that consumers currently know and trust. CVS isn’t a small dog in its own playing field, but then, almost everyone is a small dog compared to Amazon.
CVS’ plan is likely two-fold: Not only will they provide healthcare right inside their own stores, but they’ll also have to ramp up the efficacy of their back-end support, which will require the efforts of Drew Madden and his ilk to make the most of it. Drew Madden, a legend in the healthcare IT field, has recently been stirred by the commotion in the medical field and will likely be mentioned alongside CVS and similar companies in the coming years as network infrastructure upgrades and maintenance become ever more important to holding their own against totally web-based Internet retailers like Amazon.