Brightline has been making headlines for its high-speed train travel across Florida that may soon be making its way to a city near you. Millions of people travel each year by train and Brightline by Fortress Investment Group is hoping to reach more of that market with their partnership that was recently announced with Virgin. Virgin has been interested in travel by brain for years and developed an interest in the privately-held company at an early stage in their development.
When Richard Branson visited Wes Edens, a chairman and co-founder of Fortress Investment Group, they discussed how they could expand the company across the United States. At this point in time, the company had just opened their first 3 stops in Florida. They are hoping to add Orlando Tampa to their stops in Florida of Fort Lauderdale, Miami, and West Palm Beach in the near future. Next year, there are plans to begin construction on a proposed route from a city in Southern California and Las Vegas. As long as the acquisition of XpressWest goes through and they receive all the necessary approvals by the federal government, they should be able to start sometime next year. Learn more about Fortress Investment Group at Bloomberg.
Virgin is already a well-known brand in the travel industry for Virgin Airlines. In fact, they already operated a train system in the United Kingdon as well known as Virgin Trains. Virgin has been running this rail system for more than 2 decades. Fortress Investment Group hopes that their popularity last year of upwards of 38 million trips will bode well for Brightline’s future as Virgin Trains USA. The rebranding of Brightline will not be taking place until sometime in 2019.
With plans to expand into even more cities across the country, the marketing and travel industry expertise of Virgin might just be the perfect partner for Fortress Investment Group as they work towards innovating the travel industry. Virgin is now a small stakeholder in Brightline after making a minority investment that will be managed by Fortress Investment Group. The partnership between Brightline and Virgin is expected to last through all current and future projects as well.