The music and entertainment industry is really big, hauling in $17.2 billion in annual revenues as of 2016. Most leadership roles in the industry are filled by men but there are some strong women who have achieved top positions in the industry. One of these is Chief Operating Officer Desiree Perez of Roc Nation. She likes to keep a low public profile but she is a power behind many of the biggest names in the music industry.
As an acknowledgment of Desiree Perez’s business and negotiating skills, Billboard put her on their 2017 Women in Music list. The list included the top women in the industry who influence tastes and great business deals. The women that were selected for this list included those who protect music rights, find new talent, make records, and negotiate contracts between different parties.
Desiree Perez has served as a model for women throughout her career. Over 22 years ago she became a friend of Jay-Z and then a high-level executive in the companies he has founded. She has worked with many people in the industry since including top record labels, music executive, promotion managers, and many talents. Beyond Jay-Z she has also worked with Rihanna, Rita Ora, Shakira, Maria Carey, and Timbaland among many others.
It was Desiree Perez who was the driving force behind Rihanna signing a $25 million concert tour deal with Samsung, for example. She also took the lead when the Tidal was negotiating with Sprint and ended up with a $200 million investment in the music service. She was instrumental in another $200 million touring deal between Jay-Z and Live Nation as well as sponsored by Puma. This tour was more than 20% more profitable than his last tour for which Desiree Perez gets quite a bit of the credit.
Founder and CEO Bob Reina of Talk Fusion, a Video Marketing program, recently shared his business knowledge and strategies in an article that was published in the MarTech Advisor. In the article, which is titled Video Advertising Trends of 2017, Reina provides readers with information about today’s fastest growing methods for video advertising. He talks about the latest video trends and how they affect the ad industry. His goal is to help others understand why they need to take advantage of this new digital marketing strategy.
Reina, who is a graduate of the University of South Florida, and a former Sheriff’s Deputy, says that he thinks businesses, as well as other individuals, should embrace video marketing in order to profit from the latest trends. He gives readers advice on how they can use the platform to generate more revenue at the present time and into the future. He wrote his first article for the MarTech Advisor in May of 2016. That written work got the attention of a lot of readers of that publication, making it one of the most viewed articles of its kind last year.
His business, Talk Fusion, was started in 2007, and it is a Video Marketing solution that involves using: Video Emails; Video Chat; Video Newsletters; Live Meetings; and Sign-up Forms. It allows the user to communicate with potential customers or with family members and friends, depending on who is using the service and what their specific needs are. It’s a simple, fast, fun and affordable system that can also be accessed on IPhones, Ipads and Android phones by using the Fusion On The Go app.
Bob Reina has over 25 years of network marketing experience, and he shares his expertise with users who join Talk Fusion and become Independent Associates or customers. He gives motivational speeches on social media platforms like Facebook Live, as well. And he has made donations to several charities. The Talk Fusion program offers a 30-day free trial for those who want to test it out before buying it, and a credit card is not required during the trial period. Learn more: https://www.youtube.com/user/TalkFusionOfficial