Failing Available Products
The co-founders of EOS Lip Balm used a range of market testing to arrive at their very successful product. A range of similar issues concerned the purchasers of traditional lip balm. Some of the complaints included not being able to easily find the product in a handbag. The container was so similar to other things that were in the bag as well. This prompted the creators of EOS to focus on making a product design that would be completely different from what was already on the market. Teller and Mehra went above and beyond to discover the best packaging. They reviewed clay models until they finally came up with the sphere container.
Another piece of valuable feedback was also that ladies wished for the quality and simplicity of a jar-packaged item where they didn’t have to touch it with their fingers. They wanted a balm that could be applied without the risk of contamination. The cylinder that houses the EOS lip balm answers these requests. The ball of the balm is able to cover the top and bottom lips without fingers touching the product besides opening it. In addition to making the product functional, Teller and Mehra also made the product very attractive, its fun and exciting to use.
About EOS Lip Balm
EOS Lip Balm is a product that provides all the things needed to please your senses. The bright and colorful balls are fun, the outer packaging is nice to touch, and the variety of flavors are exciting enough to keep users wanting to try more. The goal of the creators was to make something that is beautiful and well designed, and an improvement to its ease of use. Studies showed that people wanted lip products that felt and smelled good as well as had helpful and nourishing ingredients. EOS capitalized on this by becoming a certified organic brand, using organic ingredients such as jojoba oil and shea butter.