Lori Senecal is the Global Chief Executive Officer of Crispin Porter + Bogusky, which is an international advertising agency. Her roles include managing and overseeing operations of its nine international offices to ensure the firm’s continued global growth. She joined the company in 2015 and had transformed it into a more modernized global agency and has had a positive impact on the business and culture of CP+B, making it a more inventive, collaborative and able to offer consistent services globally. Her ambition has led the firm to be recognized by the Advertising Age in 2016 as “Creativity Inventor of the Year” and Lori herself being recognized as the “Agency Executives to Watch.”
Her career according to her About.Me page, however, began as early as 2003 when she served as the co-founder and TAG Ideation of McCann Erickson. 2006 saw her promoted to the position of Global Chief Innovation Officer for McCann Worldgroup and worked on this post for one year. In 2007, she became the President of McCann Erickson New York branch.
In 2009, she became the President and CEO of Kirshenbaum Bond Senecal+ Partners and served for two years and seven months before becoming the Chairman and CEO of the same firm. She also served as the Global Executive Chairman of the same company between 2014 and 2015. Under her guidance, the firm was able to grow from a 250 personnel agency serving the local market, to a 900+ staff in the international market. The firm was also included on Crain’s list of “The Best Places to Work in NYC.”
In 2014, she became the President and Chief Executive Officer of MDC Partners, which is advertising and marketing company. Her role as the President and CEO saw her increase the firm’s global market share, reports Campaign Live. Though she only served for seven months, she was able to incorporate her modern business ideas, which impressed shareholders. This action led her to be named the Global CEO of CP+B, a position she holds till today.
Lori Senecal is a graduate of McGill University, where she graduated with a Bachelor of Commerce degree in Marketing and Finance. She is a firm believer of adequate leadership and was awarded a Quantum Leap Award at the AWNY Game Changer Awards. Back in 2014, she was also included on Advertising Age’s list of “Women to Watch.”, (http://www.adweek.com/tag/lori-senecal/). In 2015, she joined a list of highest paid executives by taking home $1,883,628 as total compensation. $1,000,000 was the annual salary, $750,000 was the bonus, and $133,628 was recorded as other forms of payment.